The Business of Blogging
There's this DIY blog I read each week, not because I have an interest in redoing my entire house but because I am fascinated by the family. Husband and wife are both full-time bloggers and make in the six figures basically recording their homelife. They even wrote a book based on the blog and it was almost instantly a New York Times bestseller. They have a huge following and get sponsors to give them great loot to give away. They have a no swag policy, meaning they won't take freebies from companies. This is genius because it makes them appear to have a lot of integrity when I suspect it's really because if they buy a product or service and then blog about it, they can deduct it as a business expense. They moderate up to 10,000 comments a day (I am not kidding). And they love to take pictures of themselves and do Q&A videos where you feel like you are right there in their living room or kitchen. They just did a book tour and people all across the country lo...