2020: The Return of the Blogger
There haven’t been many bright spots since March, when half the world was forced to lock down to curb contamination from a deadly virus. But one has been blogging. Journaling in its various forms is making a strong comeback in the wake of a novel coronavirus pandemic. That includes blogs. The newest annual survey by Orbit Media shows a similar uptick. That survey focuses on corporate blogging, but I’d argue that many running blogs are now so enmeshed with sponsored content and affiliate links that they are as commercial as those produced by a brand. And there’s nothing wrong with such promotion if the author is crystal clear about those business relationships and provides valuable content. Journaling is also up, as people return to paper or keyboard to express their thoughts, process their issues and document their journey through troubling times. The evolution of running blogs As someone who’s been reading running blogs since the early 2000s...